Fractional Commercial Director

You've built something brilliant. Now make it profitable

Fractional commercial leadership for ambitious design-led businesses. On subscription. When creative excellence isn't translating into growth. We make it predictable.

Go-to-Market  ·  Pricing  ·  Brand Positioning

Now accepting 1–2 new clients for Q3 2026

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Companies we've worked with…

Tom Dixon Swarovski Zaha Hadid Habitat Atelier Swarovski So Shiro David Elia
The Commercial Gap

The Check List

If this sounds familiar, we should talk.

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  • Revenue is strong. Profit is not.
  • Demand is there. Momentum isn't.
  • Pricing should land cleanly. Gets negotiated.
  • Positioning sounds good. Not distinctive.
  • Growth should move up. It keeps stalling.
How We Work

Commercial strategy on subscription for creatively-led businesses.

A calm, structured way to turn positioning, pricing, and messaging into consistent commercial momentum.

Advisory

£2,500/month

Strategic guidance for founders navigating critical decisions without full-time hire.

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What's Included:

  • Fortnightly strategy sessions
  • One active priority
  • Written strategic guidence
  • Dedicated founder support
  • Focused sprint-based enagement
Fractional Growth Strategy

Variable

Embedded leadership for organisations seeking complex commercial change.

Explore fit

What's Included:

  • Multiple concurrent initiatives
  • Quarterly planning for boards
  • Embedded leadership team access
  • Weekly progress reviews
  • Commercial strategy and execution
Our Philosophy

Why Creativise? Most strategists understand corporate. We understand how creatively-led businesses actually make money.

Deep Commercial Judgment

Margin, channel economics, pricing architecture, and positioning that holds at premium level. Clear direction, no generic advice.

Subscription Based Momentum

Ongoing fractional leadership, not a one-off deck. Weekly priorities, fast turnaround, decisions made while the opportunity is live.

Growth That Feels Calmer

Less lurching, more control. You know what to do next, the team moves with confidence, and results become predictable.

Words of Appreciation

Don't take our word for it, see what past clients say…

A few of our amazing testimonials from a range of creative sectors.

"With Richard's strategic advice, our sales have steadily grown and brand awareness increased significantly.

His systematic approach has provided incredible clarity… We can't thank him enough for the invaluable lessons we've learnt"

Zen M.CEO Premium Sports Fashion Brand
"With Richard's expert guidance, we were able to reposition and elevate our brand. The results were astounding...

...new business avenues, including major retailers in the UK and internationally, no hesitation in recommending his services."

Dharmesh B.Managing Director - Design-Led Wellbeing Brand
"Richard's unique blend of creativity and commercial expertise are second to none.

His strategic and practical insights coupled with innovative thinking have helped immensely. Thank you so much Richard!"

Maila R.Entrepreneur - Health Tech
"Thanks to Richard's strategic guidance and business insight, our interiors brand now has a compelling look and feel.

His expertise in brand positioning and messaging were key in helping secure new clients. I highly recommend his services"

At Creativise, we drive dynamic growth and help your businesses overcome stagnation. Transform your creative vision into commercial success.

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Now accepting 1–2 new clients for Q3 2026

Richard Leyens, founder of Creativise
Our Founder

Meet Richard Leyens.

Richard Leyens, founder of Creativise, is a commercial innovator who has collaborated with renowned creatives like Zaha Hadid, Tom Dixon, Nadja Swarovski and many more.

His business experience ranges from supporting solopreneurs to developing innovative commercial strategies for multi-million-dollar companies. Richard's extensive expertise and deep understanding of business and brand dynamics drive his commitment to delivering robust and sustainable growth.

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Questions

FAQ's

How do I know if this is right for my business?+
You're a fit if you're running a design-led business doing £500k+ revenue, your work is strong but commercial results aren't matching, and you want to scale without compromising what makes you valuable. Book a diagnostic call. We'll identify your biggest commercial blind spot in 45 minutes. No pitch.
What happens in the first 30 days?+
Subscription clients: We diagnose your commercial position, prioritise the highest-impact opportunities, and you typically implement your first pricing or positioning change within the first week. Most clients see measurable movement within 30 days.
Why subscription instead of project-based?+
Commercial transformation doesn't happen in a 12-week project. Revenue growth requires consistent momentum. Subscription gives you ongoing access to senior commercial strategy without a permanent hire. Cancel anytime.
What if I just need a one-off strategy session?+
Book the One-Day Accelerator. You'll walk out with a focused commercial direction, your three highest-impact opportunities ranked, and a 90-day execution roadmap. Most accelerator clients convert to subscription once they see the value.
How do I get started?+
We take 3 new subscription clients per quarter to maintain quality. Current availability: 2 spots open Q3 2026. Book your diagnostic call now to secure your place.
Am I locked into the subscription?+
No. We keep it simple: cancel anytime, tied to your billing cadence. If it's not the right fit, cancel before your next billing date and you won't roll into another period.

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Curious about something?

Thank you. We'll be in touch within one business day.